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Adaptation – A Letter From REB’s President

Adaptation - A Letter From REB's President


I'd like to take a moment to discuss the importance of being adaptable, especially in this ever-changing market.

An essential step toward adapting to change is understanding it: what is happening and why. Monitor market signals, and based on your analysis generate ideas about how you might adapt your strategies. It’s also important to have an evolving definition of success and how to achieve it.

As your customer’s needs evolve, so must what you’re offering them. What worked yesterday may not work today. In other words, when the definition of success changes, you must adapt your plan for achieving it.

Adapting to certain changes can be a frustrating process. It’s helpful to direct your thoughts to what possibilities these changes present. When you recognize the possibilities created by change, you’re better able to take full advantage of them. As a result, you will find change as something to welcome and turn to your own advantage.

– Lori L. Palmer, President, REB Storage Systems International

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