Consistency is a necessary ingredient for success. Customers want a predictable experience when they do business with a company. There are four main factors of consistency to consider in order to achieve just that.
The first factor is that consistency allows for measurement. Until you have tried something new for a period of time and in a consistent manner, you can’t decide if it works or not. Give your new initiatives, processes and organizational structures at least six months before judging them a success or failure because it is often minor tweaking instead of major overhauls that make the difference.
Being consistent also creates accountability. At REB, we value the importance of being accountable for each goal. The simple fact that there is a set time to report on progress is often the catalyst that moves an initiative along to a successful end.
Business growth requires a track record of success and being consistent establishes that reputation. You can’t establish a track record if you are constantly shifting gears or trying new tactics.
The last factor of consistency is that it makes you relevant. Your coworkers and customers need a predictable flow of information from you. All too often businesses adopt a campaign or initiative only to end it before it gains traction. It's effective to run many advertisements, numerous blog entries, newsletters or continual process changes throughout the year.
– Lori L. Palmer, President, REB Storage Systems International