Laura Grafer
Laura Grafer
Material Handling Products Manager
Laura Grafer is a material handling products specialist with more than eight years of experience helping customers identify equipment that fits their specific operational needs. Her extensive manufacturer training and supplier relationships give her a broad understanding of the material handling products available today, including the different configurations, accessories, and options that can affect how effectively a product performs in a particular application.
Laura’s Bio
Laura Grafer has spent more than eight years in the material handling industry helping customers evaluate products and develop practical solutions for their warehouse and operational needs. Laura’s combination of product knowledge, manufacturer relationships, and application-focused approach allows her to help customers move beyond simply finding a product that meets a basic specification and instead identify equipment that works effectively as part of the overall operation.
With so many manufacturers producing material handling equipment, and so many configurations, accessories, and add-ons available within each product category, selecting the right product can be more complicated than it initially appears. Laura’s broad product knowledge allows customers to evaluate their options more efficiently without having to research individual manufacturers and product lines themselves. She can identify important features or alternative products that may otherwise be overlooked and help customers determine which combination of features best supports their operation.
Laura is skilled at evaluating how products are being used, identifying opportunities to improve efficiency, ergonomics, capacity, or maneuverability, and working with manufacturers to develop customized solutions when a standard product does not fully meet the application.
Areas of Expertise
- Material handling product selection
- Material handling equipment evaluation
- Ergonomic material handling equipment
- Warehouse safety products
- Product accessories and add-ons
- Custom product development
- Supplier and manufacturer coordination
- Proposal development and pricing
- Warehouse workflow evaluation
Solutions Laura Specializes In
- Picking Carts
- Material Handling Carts
- Hand Trucks
- Ergonomic Seating
- Platform Trucks
- Material Handling Containers and Totes
- Ergonomic Material Handling Equipment
- Drum Handling Equipment
- Warehouse Safety Products
- Mezzanine Safety Gates
- Industrial Ladders and Work Platforms
- Custom Material Handling Products
Insights and Articles by Laura
- Articles by author
Credentials and Recognition
Professional Experience
- Material Handling Products Manager, REB Storage Systems International
- Senior Account Executive, Dealer Equipment Headquarters
- Sales Assistant, Dealer Equipment Headquarters
Key Accomplishments
- More than eight years of experience in the material handling industry.
- Developed strong supplier and manufacturer partnerships to provide customers with a broad range of material handling resources.
- Developed material handling solutions using standard and unique products for warehouses and other operating environments across multiple industries.
- Evaluated existing equipment and customer workflows to identify opportunities to improve efficiency, ergonomics, capacity, and usability.
- Collaborated with manufacturers to develop custom products for applications where standard equipment did not fully meet customer requirements.
- Created proposals that aligned customer objectives, project requirements, pricing, and profitability.
Manufacturer Training & Product Expertise
Laura has completed extensive trainings with more than 30 manufacturers across a broad range of material handling product categories. This training gives her a deeper understanding of not only what products are available, but also how different configurations, accessories, and features can affect their suitability for a particular application.
Industry Leadership & Involvement
- Regular attendee of MODEX, ProMat, and MHEDA conferences.
- Active participant in industry education through manufacturer presentations, webinars, videos, and published articles.
- Maintains ongoing product knowledge through manufacturer training and industry education focused on material handling equipment and applications.
Projects and Experience
Laura has helped customers evaluate material handling products and develop solutions for a variety of warehouse and operational applications.
Case studies of projects Laura have worked on include: