As an individual, you have a set of core values that helps define who you are. These core values shape how you make tough decisions and help lay the groundwork on your path to success. Much like the values you set for yourself, companies must define their core values as well.
When a company selects core values, these values act as guidelines for executives, management, and employees to help shape the company’s culture. At REB, our values focus on the relationships we make, whether it be focusing on employer-employee or employee-customer and employee-vendor relationships. By focusing on these relationships, we provide value not only to our team and employees but to our customers as well.
I think one important method of reflecting company values is for management or leadership to take part in the onboarding processes for new employees. For us, this is crucial because it helps establish and demonstrate our core values from the very beginning and ensures our new employees align with them.
And it shouldn’t stop there. Company values should be effectively communicated to employees often. At REB, this is exemplified through frequent process improvement meetings and sending monthly internal company updates. Process improvement meetings help us set the tone on how we can better serve our employees and our customers. Our internal company updates focus on our employee relationships and help us collectively celebrate personal milestones, work anniversaries, and industry involvement.
– Lori L. Palmer, President, REB Storage Systems International