Following up with current and prospective customers can be the most important action you can take because not only does it help keep your company’s name out there, but it makes the customer feel appreciated. People lead very busy lives so when someone takes the time out of their schedule to send a follow-up, it shows you are dedicated and interested in working with them.
It could be very time consuming to follow up with every potential lead or prospective customer. In fact, one of the main reasons businesses fall behind on following up is due to lack of time. It is important to schedule time several weeks after a sale to check in with the customer. Making time to check-in with customers helps you gauge their satisfaction level with their recent purchase from their company. It can also help clear up any lingering questions the customer might have.
REB uses scheduling tools to help remind our team members to reach out to a lead or customer to check-in. This requires our team to frequently follow up with our customers and/or prospective clients throughout their decision-making process to make sure they have the right information. Our sales team does a great job of reaching out to make sure each lead that comes in receives case studies or articles on topics they may be interested in for reference material.
– Lori L. Palmer, President, REB Storage Systems International