REB President Featured on Magazine Cover Story

Lori Palmer is featured in the October 2019 issue of Material Handling Wholesaler, a monthly publication tailored for new and used equipment dealers, manufacturers, suppliers and the like.

The cover story, “Salute to Women in Material Handling: A Rewarding Career” highlights Lori’s long-standing, 38-year career at REB and in the material handling industry. When starting in the industry, Lori recalls the early struggles of having to prove herself more than two men when bidding for a project and being able to excel because of ‘the best team of men’ who supported her at REB.

“As Palmer’s industry knowledge grew, she found advantages in being one of the few women in the industry and cultivated an approach to business that helped make a mark.”

Lori notes there are more women in the industry today than when she started. She still sees a need to recruit more young women and men in the industry because of the increase in robotics and technological developments. “It presents a generational challenge as opposed to gender in the current industry,” Lori explains in the article.

Read the full cover story on pages 6 and 8 of the October 2019 issue of Material Handling Wholesaler.